EdTech Companies
For those building technology that ends up in schools and universities.
Building technology for educational institutions, when the reality of the classroom turns out to be different from what you imagined. Training and consulting led personally by Marta for product teams.
Looking for something else? See here:
Product consulting
Phased · Report and working sessions, or ongoing support.
For companies looking for continuous support as their product evolves, or targeted help at a key moment: with the same rigour and commitment to scientific evidence.
What we do
- Pedagogical validation of the solution under development and identification of blind spots
- Mapping pedagogical compliance requirements
- Identifying adoption barriers before going to market
- Assessment against principles of safe and ethical AI in education
- Testing with real users through the network of schools and teachers built from the AI goes to school community, without the cost and time of building those relationships from scratch
What stays with your company
- A pedagogically validated product, with concrete arguments for school and university procurement processes
- Bias, privacy and academic integrity risks identified and documented
- Real use cases and testimonials, ready to use in sales proposals
- Structured pedagogical feedback, not just usability feedback
Questions that often come up before deciding
| Concern | Answer |
|---|---|
| We don’t have access to schools for testing | A network of schools and teachers built by Marta herself, available for user testing. |
| We don’t know if our product is pedagogically sound | Validation against principles of safe and ethical AI in education (ethics, privacy, academic integrity), documented and transferable to your team. |
| We can’t stand out from other AI solutions | A visible pedagogical foundation and academic credibility, rare in the edtech market. |
Workshops for product teams
Your team understands technology. These workshops help them understand schools: how decisions are made, what teachers really need, and what responsible AI in education demands. One-off session or part of a multi-workshop plan
What we do
Marta leads a hands-on session to help your product team understand how educational institutions really work, from schools to universities:
- How decisions are made in schools and higher education institutions
- How to communicate your product in pedagogical, not technological, language
- Responsible AI requirements in education: ethics, privacy, academic integrity
What stays with your team
- A shared vocabulary for talking to schools and universities
- Clear criteria for judging whether a feature is pedagogically sound before you launch it
- A one-pager summarising the main frameworks covered in the session, for reference after the workshop
The result: a team that no longer builds blindly for a user it has never met.
View the other sections here:
Marta Pinto
Founder of AI Goes to School
• 20+ years of experience in Education
• PhD in Multimedia in Education
• Certified trainer (CCPFC)
• Researcher in Education and Technology
We’ve worked with:
• European Comission
• FPCE University of Porto
• UC Exploratório Centro Ciência Viva da Univ. Coimbra
• LFEE Europe
• Inova+
• Umainworks
• Agrupamento de Escolas de Miranda do Corvo
• Externato Paulo VI
• Centro de Estudos Maria Miguel
